Amplifying the voices of change–makers and creative innovators

People are calling for bold and brave leadership. As an editorial platform and a thought leadership agency, we are dedicated to amplifying the voices of change-makers and creative innovators driving positive change across sectors.

Our mission is to support and inspire leaders to be bold and brave on social, cultural and environmental issues. This is what the world so badly needs.

Through our services such as brand positioning, thought leadership strategy and press relations we help brands, agencies, NGOs and social entrepreneurs driving forward change to raise their visibility and voice.

Walking the talk on purpose, we are initiators of the Creatives for Climate Summit, and proud supporters of the Creative Climate Disclosure, B Corporation and Extinction Rebellion.

Strategic communications consultancy

Some of the services we provide are: 

– Brand positioning and brand storytelling
– Sustainability and social impact strategy
– Thought leadership strategy
– Communications planning
– Campaign launches
– PR and reputation management
– Workshops and training
– Inspiring keynotes and moderation
– Speaking opportunities and programming for events
– Social media strategy and community activation

Brand positioning & thought leadership strategy

Are you a company, brand or NGO looking for a positioning, pr and thought leadership strategy?

Looking to define your authentic brand purpose, and solidify your position as a reputable thought leader? We help companies to distill and define their brand DNA, unique position in the market, and key areas of thought leadership.

Our workshop will garner key insights, hone your messaging, and translate your ideas into a guiding thought leadership canvas to set you on your way.

Are you a founder of a small impact-driven business looking for support?

Our next course is scheduled for February 12. Find out more about it here. Email to register your interest.

Lucy von Sturmer - Founder & Impact  Strategist

The Humblebrag was founded in 2017 by Lucy von Sturmer following a 10+ year career working across media, NGOs, and the creative industries as a journalist, writer and communications strategist.  

Her most recent titles include Global PR Manager at MediaMonks, Head of Communications at The ZDHC Foundation, and Digital Marketing Manager at Hivos, Making All Voices Count.  

Before launching The Humblebrag, Lucy found her voice writing on a range of topics in publications such as The Huffington Post, Mumbrella, The Drum and Sustainable Brands.  Formerly she was a News Presenter in New Zealand for independent radio station RadioActive FM.

Today, through The Humblebrag, Lucy profiles global change-makers and supports companies and brands to amplify their voice.

Lucy believes in the power of business as a force for good, and her mission is to inspire and support brave and bold voices driving social, cultural and environmental change.

She is the Founder of The Amsterdam Creative Entrepreneurs Collective, a community of 400+ creative entrepreneurs in Amsterdam in which she curates events, exclusive dinners and learning experiences.

Jessica Hartley - Head of Creative PR

With deep roots in the creative industries, Jessica Hartley has spent the past two decades working across film, music videos, and advertising for brands and in the arts and culture. Originally from London, she’s championed creativity in Amsterdam since 2006, working with brands including adidas, KLM, ING and Fabienne Chapot, and with agencies including J. Walter Thompson Brazil, 180 Amsterdam and DDB.

Jess is known for launching campaigns like no other, having forged the PR strategy for numerous gold, grand prix and black pencil campaigns such as The Next Rembrandt, School for Justice with J. Walter Thompson Amsterdam – and many more.

Jess believes in sitting at many different tables; she combines agency-side projects with working for brands - and whenever possible adding writing and journalism into the mix. The focus for Jess is more on doing than saying - she spends her time at the executional side of purpose, working on the actual campaigns, all the way from writing a launch strategy, to bringing it to life, amplifying the message, and making it resonate.

As Head of Creative PR & Partner at The Humblebrag, Jess leads a small team and is working with a range of inspiring players to inspire and activate social, cultural, behavioural and environmental change.

Past and present clients

Leah Forsyth, Managing Director, HarrimanSteel - “The Humblebrag has very quickly become an extension of the Harrimansteel team in Amsterdam and across the business. Working with us in a very human, collaborative and pragmatic way - without the fluff. I'm confident recommending The Humblebrag for both its expertise and energy.” 

Alvin Chan, Founder SUPERLARGE Creative Agency - "We've done these sessions before - and know how much there is to cover - and we were sincerely impressed by how accurate your insights were and how you interpreted us. Not only in a short time, but also how you honed this into a short document for us to take forward."

Fabienne Cezanne, PR Manager, EDGE Technologies - "Lucy and Jess and their team have a pragmatic approach when it comes to creating a long term social media strategy with clear goals. We thank the Humblebrag team for facilitating this day.”

William Thommes, Music Supervisor Pitch & Sync - "The Humblebrag has taken on our current needs, but also extended our look to the future with potential campaigns and projects. We have seen a great response from their work, adding extra value and great storytelling to the P&S brand."

Natalie Fiorenza, Founder, Your Space Amsterdam - "Our brand strategy and thought leadership workshop with The Humblebrag was invaluable in establishing clarity on who we are, the community impact we want to make through our business and tangibly, how we go about actually getting there!"

Femke Storm, CEO, Lab Rooms - “You brought us in an open, safe environment to share our thoughts, fears, and failures… and while we we’re sharing, aligning and bonding it felt like you were doing your magic on our mission, vision, purpose, and story. You kept it light, high-pace, and weren’t afraid to cut the crap and keep it as short as possible.” 

Elsa Scholte, International Manager, Solidaridad Network- "Lucy is an enthusiastic communication professional, eager to take on what needs to be done now, while thinking along on how to improve for the future. She has been able to bring substantial improvements to a wide range of our products: from website articles, to social media posts, to brochure texts."

Igor Beuker, Professional International Speaker, Trendwatcher & Thought Leader - "Once in a while you have this 'click'. You meet sharp people who challenge the status quo. People who add value to your thinking, your storytelling, and your business. Consultancy, research, copy? Lucy improved my output. She goes that extra mile."

For new business enquiries please get in touch with
or call Lucy on +31 63 33 70 03 18

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