Amplifying the voices of change–makers and creative innovators

People are calling for bold and brave leadership. As a platform and a consultancy, we are dedicated to amplifying the voices of innovators, forward-thinkers and industry disruptors driving positive change across sectors.

Strategic communications consultancy

Some of the services we provide are: 

– Brand positioning and thought leadership strategy
– Communications Strategy
– Press relations
– Copywriting
– Content writing
– Social Media Strategy

Brand positioning & thought leadership workshop

Looking to define your authentic brand purpose, and solidify your position as a reputable thought leader?

We help companies to distill and define their brand DNA, unique position in the market, and key areas of expertise.

Our workshop will garner key insights, hone your messaging, and translate your ideas into a guiding thought leadership canvas to set you on your way.

Bringing your story to life

Want to bring your story to life? Looking to create a buzz around a specific event or project?

We partner with companies and brands to drive effective PR and thought leadership strategies.

We craft compelling stories and secure effective media coverage to help our clients achieve their business goals

Looking for a whizz with words?

Are you looking to tell your story in a more inspiring way? Need help fine tuning your message, or exploring the best way to amplify this?

We write compelling copy, create engaging content, and offer strategic advice to help companies define their position as a reputable thought leader. We work with clients big or small, from startups to Fortune 500 companies.

Reach out to book an hourly consultation.

Lucy von Sturmer - Founder

The Humblebrag was founded in 2017 by Lucy von Sturmer following a 10+ year career working across media, NGOs, and the creative industries as a journalist, writer and communications strategist. 

Her most recent titles include Global PR Manager at MediaMonks, Head of Communications at The ZDHC Foundation, and Digital Marketing Manager at Hivos, Making All Voices Count

Before launching The Humblebrag, Lucy found her “voice” writing on a range of topics in publications such as The Huffington Post, Mumbrella, The Drum and Sustainable Brands.  Formerly she was a News Presenter in New Zealand for indepedent radio station RadioActive.

Today, through The Humblebrag, Lucy profiles global change-makers and supports companies and brands to amplify their voice. Her mission is to inspire and support brave and bold voices driving social, cultural and evironmental change.

The Humblebrag platform features writers and voices from across the world. To manage client projects, Lucy builds agile creative teams and partners with a select roster of communication and PR professionals.

Past and present clients

Leah Forsyth, Managing Director, HarrimanSteel - “The Humblebrag has very quickly become an extension of the Harrimansteel team in Amsterdam and across the business. Working with us in a very human, collaborative and pragmatic way - without the fluff. I'm confident recommending The Humblebrag for both its expertise and energy.” 

Natalie Fiorenza, Founder, Your Space Amsterdam - "Our brand strategy and thought leadership workshop with The Humblebrag was invaluable in establishing clarity on who we are, the community impact we want to make through our business and tangibly, how we go about actually getting there!"

Femke Storm, CEO, Lab Rooms - “You brought us in an open, safe environment to share our thoughts, fears, and failures… and while we we’re sharing, aligning and bonding it felt like you were doing your magic on our mission, vision, purpose, and story. You kept it light, high-pace, and weren’t afraid to cut the crap and keep it as short as possible.” 

Elsa Scholte, International Manager, Solidaridad Network- "Lucy is an enthusiastic communication professional, eager to take on what needs to be done now, while thinking along on how to improve for the future. She has been able to bring substantial improvements to a wide range of our products: from website articles, to social media posts, to brochure texts."

Igor Beuker, Professional International Speaker, Trendwatcher & Thought Leader - "Once in a while you have this 'click'. You meet sharp people whochallenge the status quo. People who add value to your thinking,your storytelling, and your business. Consultancy, research,copy? Lucy improved my output. She goes that extra mile."

For new business enquiries
please get in touch with
or call Lucy on +31 63 33 70 03 18
for a free 30 minute consultation.