On September 18th the first Creatives for Climate Summit gave a clear call to arms to Amsterdam’s marketing and advertising industry to TAKE ACTION on the climate emergency.
Following, we launched the Creatives for Climate platform and more than 20 agencies including HALAL, The Brave New Now, HarrimanSteel, Eyeforce, Nomads as well as the ADCN declared a climate emergency and committed to action.
Then, Extinction Rebellion Netherlands and The Humblebrag put a call out to the creative industries to use their craft and creativity to help galvanise support for the Climate Strike. The ask from the first brief: come up with creative designs and slogans to get people seen, heard and out in the streets at the Dutch Climate Strike.
The industry responded. Within days, over 70 creative executions pertaining to the protest (and beyond) were made available for free download.
The impact was immediate
WeTransfer hosted the Creatives for Climate creative artwork database on their homepage - and close to 8.000 people clicked through to download the posters. And an incredible 300.000 people clicked to find their nearest march.
Ultimately 35K people were on the streets in The Hague, many of whom protested with the artwork made available to download - and also many agencies gave staff time off to march.
International Rebellion Week
Monday October 7 is the start of International Rebellion Week. In Amsterdam this takes the form of the Rebel Without Borders rebellion outside of the Rijksmuseum.
Now, the Creatives for Climate community been called on again by Extinction Rebellion Netherlands and below you can see some of these assets. We will be updating this database as new creative assets come through. Check out the briefing, and how to submit here.