The HORNBACH brand has always stood for enabling its customers to create great things with creativity and their bare hands. In 2020, the DIY store chain, together with Heimat Berlin and Neutral Zurich, brought this brand promise to life in spectacular fashion: by presenting a genuine art piece by world-famous Chinese artist Ai Weiwei that anyone can build at home – with instructions and materials from HORNBACH, of course.
As Ai Weiwei states: “Everybody can be an artist or has the opportunity or ability to make art” and this was a message we were proud to craft and across international media; in the ad and art world and beyond.
- Features in 35 titles - such as AdAge, Hypebeast, Creative Review, urdesignmag, AdForum and shots
- Global reach of more than 15m, with over 50k views
- Coverage in the US, UK, Germany, Austria, Italy, the Czech Republic, Albania, Africa and Asia