Solidaridad: NGOs The Power of a Good Story

We partnered with global NGO Solidaridad to edit their newsroom and craft more compelling stories. As well as collaborating on a campaign for International Women's Day and creating thought leadership content as published in Coffee Daily News, we trained staff on how take these efforts forward.

Working across Europe, Asia, Africa and the Americas, over the past few months we’ve worked with global NGO Solidaridad supporting them to enhance their editorial platform and amplify their thought leadership efforts.

Our mission at The Humblebrag is to empower change-makers to amplify their voice. For Solidaridad, we secured coverage for International Women’s Day in Sustainable Brands and wrote and pitched opinion-editorials as has been featured in Daily Coffee News.

Rounding off our six month partnership, we designed and delivered a webinar to empower global staff to take these lessons forward. While we taught tangible lessons on writing and craft, we also emphasized the power of a good story.

The truth is, whatever sector you are in, you still have to work hard to gain the attention of your audience.Even if your work improves the lives of millions of people, as does Solidaridad, you still need to answer the age old question of your audience: “why should I care?”

We thank Solidaridad for this fantastic partnership, and look forward to following their progress!

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