Our Views

Thought Leadership & Purposeful Positioning Accelerator Course

This two day course is designed for individuals looking to raise their voice and visibility as a recognized and reputable thought leader.

50% of a company's reputation is attributed to its CEO.

This means that as a founder or a business leader you - personally - have an enormous opportunity to generate visibility for your company or brand.

But what stories do you tell? Across what channels? Owned or earned?

In this two day course, November 27th and 29th, Lucy von Sturmer, Founder of thought leadership agency The Humblebrag, will outline the key elements needed to drive an effective and impactful thought leadership strategy forward. 

Walking away, you will leave with a personalized 10-page strategy to take your vision and visibility to the next level.

What does the course look like and what have people said? Watch the video below:


November 27th

Day 1: 1pm - 5.00pm. 

Get familiar and workshop the key elements needed to drive an effective and impactful thought leadership strategy forward. Covering areas such as:

  • Positioning and USP
  • Audiences and key messages
  • Areas of thought leadership

NOTE: You will also have one assignment to complete between course days for you to reflect on and share with the group. 

November 29th

Day 2: 1.00pm - 5.00pm.

Building on your knowledge gained, we will again put this into practice - while also ensuring you receive critical feedback.

Then, together we will hone in on the media landscape and how you can generate widespread impact through PR and content strategy. 


  • Owned and earned channels
  • Content strategy
  • PR
  • Pitching to media and best practices

We will finish the session with celebratory drinks!

Key details:

Intimate setting. Limited capacity.

€550 xc VAT.

Is this right for you?

This course is specifically for founders, entrepreneurs or ambitious individuals on a mission to create positive impact.

Ready to join?

We work to curate a well-matched group.

Send us an email at hello@thehumblebrag.co with a little bit about yourself and your current mission - and we'll take it from there!

Secure your spot HERE.

About the course facilitator

Lucy von Sturmer has more than 10 years experience working as a communications specialist across media, NGOs and advertising.

She regularly “walks the talk” on thought leadership, sharing her views in titles such as The Huffington Post, Sustainable Brands, The Drum and AdWeek. She is also the podcast host for B Building Business and regularly appears on stage at conferences such as The Next Web and OnBrand.

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