Creatives for Climate

CATALYZING CHANGE IN THE CREATIVE COMMUNITY

To bring together the creative industries in The Netherlands to collectively tackle the climate crisis, we launched the Creatives for Climate Summit featuring speakers from Extinction Rebellion, Patagonia and Native Circles. To put this topic on the nation's agenda we targeted both local and international media securing coverage in the lead up to the event in AdWeek, Sustainable Brands, Adformatie, Fonk and Frank News. Most importantly, we put this agenda on the top of the community's radar - soliciting 400 RSVPs from agencies across the city. As a result of this summit, more than 20 agencies declared a climate emergency along with the ADCN. We then followed this up with two creative briefs leading to more than 100 free open assets by the community, responding to Extinction Rebellions call. As featured in The Drum, Muse, and LBB.

ACE Collective

THOUGHT LEADERSHIP FOR CREATIVE ENTREPRENEURS

We initiated the Amsterdam Creatives Entrepreneurs Collective, a community of 400 + creative entrepreneurs in Amsterdam in 2017 with the goal to inspire and support bold people doing brave things. As part of this initiative we host inspiring dinners, topical discussions and events, and create thought leadership content on entrepreneurship and innovation. This initiative has a strong inclusion and diversity mandate; bringing something new to Amsterdam's creative entrepreneurship scene. View past activations here. Sign up to the mailing list here.

European Parliament

CREATIVITY ENHANCED DEMOCRACY IN THE EU ELECTIONS – AND WE HELPED

Never has it been more important for Europeans to vote. But how do you cut through the clutter to deliver that message – and get Europeans voting?  Well, we helped.

The European Parliament worked with Copenhagen creative agency &Co to create a surprisingly emotional campaign showing the real life births of new Europeans, shot by master director Frederic Planchon.

We helped the communication drive with the original PR push and a media tour with the European Parliament, and &Co at the Cannes Lions Festival of Creativity. Creative Review covered the launch of the campaign – and Campaign Magazine and LBB interviewed the agency and client in Cannes, with Adforum shooting this video interview. The film was viewed 135 million views on social alone – but much more importantly, it has become the most highly effective election campaign ever, facilitating an 18,6 % rise in voter turnout (in percentage points) from 43% to 51%. 

KLM

KLM ASKS THE AVIATION INDUSTRY TO "FLY RESPONSIBLY" IN SUSTAINABILITY DRIVE

Fly Responsibly is KLM’s commitment to taking a leading role in creating a more sustainable future for aviation. The campaign sets out a global call to ask fellow airlines as well as air passengers to work together for a more sustainable future in aviation.We helped KLM and creative agency DDB Unlimited to set the agenda by securing 35 articles and interviews in international titles such as Sustainable Brands, Campaign, and AdWeek. While KLM does not claim to have all the answers, the initiative is rooted in the belief that collaboration - joining forces with all key players - is essential. To accelerate progress and find new solutions, the initiative reaches out to every stakeholder in aviation, including other airlines and air travellers, to get on board with this effort.

Momondo

MOMONDO CONNECTS STRANGERS FOR LIFE, DESPITE POLITICS, RELIGION AND NATIONALITY

Travel company momondo ran a study that found that 49% of people believe we’re less tolerant towards other cultures than five years ago. They made a statement with The World Piece campaign, which saw 61 strangers from across the world get a connecting tattoo. Momondo was founded on the conviction that everybody should be able to travel the world because traveling unites us - but today, our world seems more divided than ever. In a bold stand against this, momondo’s The World Piece brought together 61 strangers, creating a lasting symbol of unity in the form of connecting tattoos. We were asked to get momondo’s message out to regions that are generally less familiar with the brand, such as the US, UK and Australia, resulting in articles in Adweek (US), Campaign (UK) and The Stable (Australia) – plus an in-depth interview on the creative process in the UK’s creative bible SHOTS.

HarrimanSteel

ONGOING REPUTATION MANAGEMENT & THOUGHT LEADERSHIP

Since 2017, we have represented brand experience agency HarrimanSteel helping them to build their reputation, raise visibility and establish their position as industry thought leaders. Over the course of two years, we have worked to secure meaningful coverage in titles such as AdWeek, The Drum, Marketing Dive, Mobile Marketeer, Adformatie, and Fonk Magazine and collaborated on powerful opinion-editorials on topics such as influencer marketing and the power of creativity. We continue to represent the agency in positioning, speaking, media placement and thought leadership as well as  supporting to amplify cultural activations.

Adidas

RUN FOR THE OCEANS - ADIDAS HARNESSES THE POWER OF RUNNING TO FIGHT MARINE PLASTIC POLLUTION

Since 2017, we have represented brand experience agency HarrimanSteel helping them to build their reputation, raise visibility and establish their position as industry thought leaders. Over the course of two years, we have worked to secure meaningful coverage in titles such as AdWeek, The Drum, Marketing Dive, Mobile Marketeer, Adformatie, and Fonk Magazine and collaborated on powerful opinion-editorials on topics such as influencer marketing and the power of creativity. We continue to represent the agency in positioning, speaking, media placement and thought leadership as well as  supporting to amplify cultural activations.

&Co

ONGOING REPUTATION MANAGEMENT AND THOUGHT LEADERSHIP

Danish creative agency & Co, part of The North Alliance (NoA), create emotional campaigns for clients that drive impact. In the course of just a few months, we secured coverage for their powerful work in titles such as Creative Review, AdForum, AdAge, AdWeek, Campaign and Shots. During Cannes 2019, we were proud to work alongside the agency to represent The European Parliament to secure meaningful coverage and live interview. We continue to represent the agency in both media placement and thought leadership as well as speaking opportunities such as OnBrand 2019.

Dopper

DOPPER UNDERLINES ITS BRAND PURPOSE - BY BRINGING THE NETHERLANDS EYE TO EYE WITH PLASTIC SOUP

Dopper is a producer of reusable bottles – with a mission. As a B-Corporation and social enterprise the company is passionate about its brand purpose: the fight against plastic waste, and specifically single-use plastics. 

Although the company has quite some brand awareness on their products, especially in the Netherlands, they had very limited brand awareness about their mission. So to tie in with the latest product launch, the Dopper Black & White range, and the company wanted to go all out to bring their purpose to life in a compelling way. And to make the world aware of how single-use plastics are threatening our oceans and the environment as a whole. 

Hence the idea: The OCEANIC PLASTICARIUM. A glass cube containing Plastic Soup straight from the Pacific Ocean – brought to Amsterdam’s leading Natural History museum, the Tropenmuseum.  Placed slap-bang in the middle of the historic main hall of the museum – and impossible to miss. A striking and spectacular way to bring the public eye to eye with the often hidden problem of plastic waste in our oceans. 

We organized an event and press conference to unveil the OCEANIC PLASTICARIUM with speakers including Dopper’s founder Merijn Everaarts, who gave a passionate speech about our collective responsibility with regards to plastic waste, and how we can all make a difference by avoiding single-use plastics. The live event was attended by over 80 journalists, influencers, environmentalists and the sustainability community – and achieved media outreach across multiple markets and spanning six media segments.

We got US giant Fast Company to write about the initiative, which resulted in a huge spike in web traffic to Dopper’s site from the US – and substantially enhanced the organization’s visibility and the awareness of their mission. Most importantly the museum piece engaged the next generation with the problems hidden deep in our oceans and teaching them to refill a water bottle, instead of buying a new one.

The ZDHC Foundation

ONGOING THOUGHT LEADERSHIP SUPPORT

Since 2017, we have partnered with The ZDHC Foundation, an industry multi-stakeholder initiative to promote sustainable chemistry within the fast fashion supply chain. We regular provide strategic advice on their communication across owned and earned media channels and have secured coverage for opinion-editorials in titles such as Sustainable Brands and Eco Textile News.

Lab Rooms

INNOVATIVE PRODUCT LAUNCH IN A NEW MARKET

In late 2018, we partnered with Lab Rooms to define their brand position and establish their position as reputable thought leaders. We refined their messaging through a strategic positioning workshop and secured media coverage for their efforts across leading podcasts, print, and online magazine titles such as Amsterdam Startup News, Frank News, Silicon Canals, Fonk Magazine, and LBB.

Solidaridad

STRATEGIC COMMUNICATIONS CONSULTANCY

In 2018, we partnered with NGO Solidaridad, the ‘founding father’ of Fairtrade, to provide strategic communications support and amplify their position as thought leaders. We provided digital guidance and analysis, trained 30+ international staff on how to write and craft compelling news stories, co-created thought leadership content, and secured meaningful coverage in titles such as Coffee Daily News and Sustainable Brands

Fashion for Good

STRATEGIC THOUGHT LEADERSHIP DEVELOPMENT

In 2017, we collaborated with Fashion for Good, a global initiative led by the C&A Foundation, to establish the tone and positioning of their thought leadership efforts across owned channels. We supported the initial launch of their thought leadership efforts and helped to articulate a clear position on topics such as the future of automation and chemical recycling.

Beyond Next: Circle Economy

PRESS RELATIONS AND CAMPAIGN LAUNCH

In 2018, we supported The Circle Economy and Amsterdam Fashion Institute with the launch of their annual 'Beyond Next' event, not only acting as a facilitator in their ‘fast track challenge,’ but also securing media coverage in ‘The Innovators Magazine’ and two in-depth full feature interviews with company thought leaders in Amsterdam Business News.

True Fashion Collective

COMMUNITY BUILDING AND BEHIAVOUR CHANGE

For a period of two years, Lucy provided strategic communications advice to support the growth of grassroots initiative, True Fashion Collective. This resulted in secured media coverage in titles such as The Huffington Post, Fashion Revolution, Sustainable Brands, and Eco Fashion World. As part of Dutch Sustainable Fashion Week 2018, Lucy moderated an event hosted by True Fashion Collective in collaboration with Conscious Hotels. This event, featured in Fashion Revolution, is still visible via facebook livestream.

What people say....

Leah Forsyth, Managing Director, HarrimanSteel“The Humblebrag has very quickly become an extension of the Harrimansteel team in Amsterdam and across the business. Working with us in a very human, collaborative and pragmatic way - without the fluff. I'm confident recommending The Humblebrag for both its expertise and energy.” 


Fabienne Cezanne, PR Manager, EDGE Technologies - "Lucy and Jess and their team have a pragmatic approach when it comes to creating a long term social media strategy with clear goals. We thank the Humblebrag team for facilitating this day.”

William Thommes, Music Supervisor Pitch & Sync - "The Humblebrag has taken on our current needs, but also extended our look to the future with potential campaigns and projects. We have seen a great response from their work, adding extra value and great storytelling to the P&S brand."

Natalie Fiorenza, Founder, Your Space Amsterdam - "Our brand strategy and thought leadership workshop with The Humblebrag was invaluable in establishing clarity on who we are, the community impact we want to make through our business and tangibly, how we go about actually getting there!"

Femke Storm, CEO, Lab Rooms - “You brought us in an open, safe environment to share our thoughts, fears, and failures… and while we we’re sharing, aligning and bonding it felt like you were doing your magic on our mission, vision, purpose, and story. You kept it light, high-pace, and weren’t afraid to cut the crap and keep it as short as possible.” 

Elsa Scholte, International Manager, Solidaridad Network- "Lucy is an enthusiastic communication professional, eager to take on what needs to be done now, while thinking along on how to improve for the future. She has been able to bring substantial improvements to a wide range of our products: from website articles, to social media posts, to brochure texts."

Igor Beuker, Professional International Speaker, Trendwatcher & Thought Leader - "Once in a while you have this 'click'. You meet sharp people whochallenge the status quo. People who add value to your thinking,your storytelling, and your business. Consultancy, research,copy? Lucy improved my output. She goes that extra mile."

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