Since 2017, we have represented brand experience agency HarrimanSteel helping them to build their reputation, raise visibility and establish their position as industry thought leaders. Over the course of two years, we have worked to secure meaningful coverage in titles such as AdWeek, The Drum, Marketing Dive, Mobile Marketeer, Adformatie, and Fonk Magazine and collaborated on powerful opinion-editorials on topics such as influencer marketing and the power of creativity. We continue to represent the agency in positioning, media placement and thought leadership as well as  supporting to amplify cultural activations.


Danish creative agency & Co, part of The North Alliance (NoA), create emotional campaigns for clients that drive impact. In the course of just a few months, we secured coverage for their powerful work in titles such as AdForum, AdAge, AdWeek, Campaign and Shots. During Cannes 2019, we were proud to work alongside the agency to represent The European Parliament to secure meaningful coverage and live interview. We continue to represent the agency in both media placement and thought leadership as well as speaking opportunities such as OnBrand 2019.


Dopper is passionate about its purpose – the fight against plastic waste and specifically single-use plastics. However, although the company has quite some brand awareness on their products, especially in the Netherlands, they had very limited brand awareness about their mission.

The Humblebrag designed and implemented the PR strategy of an event and art installation to bring the mission of Dopper, a B-Corporation and social enterprise to life. Our 360 approach resulted in a live event attended by 80+ journalists, influencers, and environmentalists – and media outreach across multiple markets, spanning six media segments and resulting in coverage in titles such as Fast Company, Het Parool, and Adformatie.

The ZDHC Foundation

Since 2017, we have partnered with The ZDHC Foundation, an industry multi-stakeholder initiative to promote sustainable chemistry within the fast fashion supply chain. We regular provide strategic advice on their communication across owned and earned media channels and have secured coverage for opinion-editorials in titles such as Sustainable Brands and Eco Textile News.

Lab Rooms

In late 2018, we partnered with Lab Rooms to define their brand position and establish their position as reputable thought leaders. We refined their messaging through a strategic positioning workshop and secured media coverage for their efforts across leading podcasts, print, and online magazine titles such as Amsterdam Startup News, Frank News, Silicon Canals, Fonk Magazine, and LBB.


In 2018, we partnered with NGO Solidaridad, the ‘founding father’ of Fairtrade, to provide strategic communications support and amplify their position as thought leaders. We provided digital guidance and analysis, trained 30+ international staff on how to write and craft compelling news stories, co-created thought leadership content, and secured meaningful coverage in titles such as Coffee Daily News and Sustainable Brands

Fashion for Good

In 2017, we collaborated with Fashion for Good, a global initiative led by the C&A Foundation, to establish the tone and positioning of their thought leadership efforts across owned channels. We supported the initial launch of their thought leadership efforts and helped to articulate a clear position on topics such as the future of automation and chemical recycling.

Beyond Next: Circle Economy

In 2018, we supported The Circle Economy and Amsterdam Fashion Institute with the launch of their annual 'Beyond Next' event, not only acting as a facilitator in their ‘fast track challenge,’ but also securing media coverage in ‘The Innovators Magazine’ and two in-depth full feature interviews with company thought leaders in Amsterdam Business News.

True Fashion Collective

For a period of two years, Lucy provided strategic communications advice to support the growth of grassroots initiative, True Fashion Collective. This resulted in secured media coverage in titles such as The Huffington Post, Fashion Revolution, Sustainable Brands, and Eco Fashion World. As part of Dutch Sustainable Fashion Week 2018, Lucy moderated an event hosted by True Fashion Collective in collaboration with Conscious Hotels. This event, featured in Fashion Revolution, is still visible via facebook livestream.

What people say....

Leah Forsyth, Managing Director, HarrimanSteel“The Humblebrag has very quickly become an extension of the Harrimansteel team in Amsterdam and across the business. Working with us in a very human, collaborative and pragmatic way - without the fluff. I'm confident recommending The Humblebrag for both its expertise and energy.” 

William Thommes, Music Supervisor Pitch & Sync - "The Humblebrag has taken on our current needs, but also extended our look to the future with potential campaigns and projects. We have seen a great response from their work, adding extra value and great storytelling to the P&S brand."

Natalie Fiorenza, Founder, Your Space Amsterdam - "Our brand strategy and thought leadership workshop with The Humblebrag was invaluable in establishing clarity on who we are, the community impact we want to make through our business and tangibly, how we go about actually getting there!"

Femke Storm, CEO, Lab Rooms - “You brought us in an open, safe environment to share our thoughts, fears, and failures… and while we we’re sharing, aligning and bonding it felt like you were doing your magic on our mission, vision, purpose, and story. You kept it light, high-pace, and weren’t afraid to cut the crap and keep it as short as possible.” 

Elsa Scholte, International Manager, Solidaridad Network- "Lucy is an enthusiastic communication professional, eager to take on what needs to be done now, while thinking along on how to improve for the future. She has been able to bring substantial improvements to a wide range of our products: from website articles, to social media posts, to brochure texts."

Igor Beuker, Professional International Speaker, Trendwatcher & Thought Leader - "Once in a while you have this 'click'. You meet sharp people whochallenge the status quo. People who add value to your thinking,your storytelling, and your business. Consultancy, research,copy? Lucy improved my output. She goes that extra mile."