Ready to disrupt?
Activating influence, shaping narratives, and cultivating bold leadership.
A Strategic Ally for Ambitious Institutions
The Humblebrag is an award-winning impact consultancy dedicated to helping progressive institutions turn vision into action.
We provide bespoke consultancy, keynotes, and trainings to harness the power of ideas, influence and creativity to accelerate positive change.
Consultancy
The Humblebrag is an award-winning consultancy led by Lucy von Sturmer dedicated to harnessing the power of strategic communications, influence, and creativity to accelerate positive change.
Since 2017, we have partnered with some of the world’s most ambitious brands to turn vision into action through bespoke consultancy, advisory, keynotes, and workshops.
Expertise
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– Crafting compelling strategies that influence public opinion and policy
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– Mobilizing networks and communities for collective action
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– Leveraging culture and storytelling to shift mindsets and norms
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– Designing high-impact events and interventions that turn ambition into action
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– From founding to scaling a non-profit, we offer counsel and advice
We don’t just advise - we act
Founder Lucy von Sturmer has been recognized by AdAge, AdWeek, and Forbes as one of the world’s leading voices in sustainability and creative climate leadership.
Lucy founded Creatives for Climate and served as CEO from 2022–2025 and growing it into the world’s largest creative network for climate action.
During this time, the consultancy was put on pause, and now with the NGO set to scale, and Lucy on the Board, she is available for select engagements from September 2025 — partnering with mission-driven institutions to turn ideas into influence.
Her flagship training, Positioning for Purpose, continues to support hundreds of leaders to align their values, activate their voice, and drive influence, accessible through the Creatives for Climate Hub.
Find out more about the course below.
Training
Webinar with The School of Life on our landmark training
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“Communicating climate action in a way that is credible and inspiring is not easy. Thank you team for helping us strike the right balance - optimistic yet honest, bold yet realistic”
CEO, SustainCERT.
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“You managed to spark interest in everyone—in ways I didn’t anticipate. You helped us build real thought leadership rooted in climate justice values”
Director, Global Witness
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“You took a firehose of ideas, frustrations, and energy and turned it into one streamlined message. From high-level strategy to in-the-weeds edits—thank you for hearing us and guiding us.”
Director, Open Supply Hub
