Thought Leadership Activation
Supporting you to activate influence, shape cultural narratives, and drive real world change.
A Strategic Ally for Ambitious Institutions
An award-winning impact consultancy and training academy dedicated to helping progressive institutions turn vision into action.
We provide the framework, strategy support and execution implementation to support you to harness the power of strategic communications and creativity to accelerate positive change.
Past Partners
Since 2017, we have partnered with some of the world’s most ambitious organisations, NGOS and purpose-driven brands to accelerate positive change.
And don’t just advise - we act
Movement Activator
Founder Lucy von Sturmer has been recognized by AdAge, AdWeek, and Forbes as one of the world’s leading voices in sustainability and creative leadership.
From a Summit launched by The Humblebrag called ‘Creatives for Climate’, Lucy went on to found the global non-profit and served as CEO from 2022–2025, scaling it into the world’s largest creative network for climate action.
During this time, The Humblebrag was put on pause, but now with the NGO set to scale, Lucy is available for select engagements across 2026.
Expertise
Consultancy, keynotes and training across:
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– Crafting compelling strategies to influence public opinion and policy
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– Mobilizing networks and communities to advance collective action
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– Leveraging culture and storytelling to shift mindsets and norms
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– Designing high-impact events and interventions to turn ambition into action
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CEO, SustainCERT
“Communicating climate action in a way that is credible and inspiring is not easy. Thank you team for helping us strike the right balance - optimistic yet honest, bold yet realistic”
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Communications Director, Planet Tracker
“We have been so impressed with how our research has been translated into a fun and engaging tool, and campaign, to spread further in the world. Thank you to the team for their dedication - and creativity.”
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Director, Global Witness
“You managed to spark interest in everyone—in ways I didn’t anticipate. You helped us build real thought leadership rooted in climate justice values”
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Director, Open Supply Hub
“You took a firehose of ideas, frustrations, and energy and turned it into one streamlined message. From high-level strategy to in-the-weeds edits—thank you for hearing us and guiding us.”
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Policy Advisor, Oxfam
“The Humblebrag is a true thought partner, turning ideas into impact with creativity and precision. They understand the social-impact sector inside out and know how to break through the noise - their work expanded our reach and made our campaigns hit harder in target markets.”
Training
Our flagship course, Positioning for Purpose, continues to support hundreds of leaders to align their values, activate their voice, and drive influence.
Watch the free webinar with The School of Life and get inspired and how to get involved below.
Impact
From intrapreneurs to corporate teams, we have helped hundreds of diverse leaders gain the courage to stand for change, and a strategy to drive influence and impact.
For Teams
We offer strategic communications, thought leadership and media training based on your needs.
Past clients include Laudes Foundation, Global Witness, Danone, The School of Life and more.
For individuals, our bespoke training ‘Positioning for Purpose’ is available through the Creatives for Climate membership ‘Lead on Climate.’
Due to capacity we no longer train individuals through cohorts, but willingly partner with institutes and community partners that do!
What do people say?
