Strategic Creative Partner

We help ambitious organisations and leaders sharpen their positioning, shape ideas that influence change and forge the partnerships to bring them to life.

Turning bold ambition into action

The Humblebrag is an award-winning consultancy, partnering with progressive institutions to shift culture and accelerate systemic change.

Clients

Since 2017, we have partnered with some of the world’s most ambitious organisations, NGOS and purpose-driven brands to accelerate positive change.

See below, or email us, for a full overview of case studies.

 
 

About the Founder

Lucy von Sturmer is a strategist working at the intersection of communications, culture and systems change.

Through The Humblebrag she helps foundations, NGOs and purpose-driven organisations shape influential ideas and translate complex ambitions into communications that move people to action.

Her work spans strategic positioning, narrative and communications strategy, thought leadership, media strategy and leadership advisory.

Since founding The Humblebrag in Amsterdam in 2017, Lucy has partnered with organisations including Laudes Foundation, Global Witness, Open Supply Hub, SustainCERT, the ZDHC Foundation, The School of Life, Imagine5 and the European Parliament—helping them clarify their voice, strengthen their influence and contribute meaningfully to public debate.

Lucy is also the Founder NGO Creatives for Climate, and from 2022–2025, she served as CEO, growing the initiative into an independent global nonprofit connecting more than 7,800 creative and communications professionals across 90 countries.

Under her leadership, it pioneered work spanning anti-greenwashing, narrative integrity, ethical procurement and serviced emissions, and became a co-convenor of the UNFCCC Plan to Accelerate on Catalyzing Narratives for Climate Action.

Recognised by Adweek, Ad Age and Forbes, Lucy has spoken at Cannes Lions, COP28, COP30, London Climate Action Week, Hollywood Climate Summit and SXSW London.

Lucy still serves as Strategic Director part-time at Creatives for Climate while working for select high-impact projects through The Humblebrag as well as speaking, training and leadership advisory.

Expertise

Available for high impact engagements spanning:

Speaking & Moderation

Our services also span keynote speaking, moderation and facilitation, with appearances at Cannes Lions, SXSW London, OnBrand Amsterdam, ChangeNOW Paris and the B Leaders Summit in Rome, to name a few.

Training

Our flagship programme, Positioning for Purpose, has helped hundreds of leaders align their values, strengthen their voice and grow their influence.

We offer tailored training for organisations, while individuals can access the programme through the Creatives for Climate membership.

Watch our free webinar with The School of Life for an introduction to the approach.

Using the power of ideas, opinions and creativity to catalyze positive change.